The Importance of Interactive UI/UX for a brand

A website’s usability and desirability are two sides of a coin. While both of them are equally significant, it is not strange that both of them are governed by the user. Encompassed collectively under UI/UX design elements, these ingredients can actually make or break a website.

Brand identities, indeed, are governed by a fine balance of UI and UX – where UI stands for User Interface and UX stand for User Experiences. A solid design with appealing visual elements meant to attract users is called the user interfaces and providing the visitor with an interactive device involvement is called user experience.

In the end, it is the UI and UX Design components that win the consumers’ confidence and make them use your application or website thus providing them what they are looking for. The success of a UI/UX design can be measured as the number of consumers visiting the website divided by the application (no. of consumers/app = Great UI/UX design).

UI/UX is the first impressions of a brand.

Key components

UI/UX designs depended on certain frameworks such as Ease of Use, Visual Design, Information Architecture, Wireframing, and Interaction Design. Some would even add Testing as a part of this group, but that would still stand under the coding architecture.

Visual Design

A company’s brand is clearly defined by its visual design. A potential customer’s behavior greatly depends upon the visual components of the user interface and its design. This also means deciding on the best images, colors, fonts, icons and overall appearance of the website and the way it performs with the user.

Information Architecture

All business strategies are completely satisfied by structuring information on a site through acceptable information architecture (IA). Browser compatibility and smooth navigation are both ensured by the IA while using the most determined blends and variations to arrive at a superior navigation menu.

Interaction Design

Predominantly, the discipline examines the interaction of the system and the user. Interaction Design consists of five different dimensions, which are, words, visual representations, physical objects or space, time (animation), and behavior.


Usability primarily consists of error-handling and user-friendliness. This also determines the extent to which a specified user can expend the site, efficiently and effectively, while staying completely satisfied.


In wireframing, a visual representation of the site is created without its branding elements or visual design. The hierarchy of items as they would appear on a screen and the arrangement of the items on the page are based on the needs of the user.

(You may also read: Is Custom Web Design Dead?)

The link between the brand and the interaction

Researchers at CHI 2016 published a report where they selected a specific set of qualities that defined interactivity. Impact of these attribute on emotion and brand perception was then measured concerning responsiveness, manipulation, pliability, behavior, and labeling.

  • Responsiveness would measure the velocity of the website’s response to user queries.
  • Manipulation meant the ease with which a user could run an element by interacting with it directly or indirectly. Direct manipulation would be a situation where the user could click on it and indirect manipulation could mean using a tool, such as a slider.
  • Precision and pliability would measure the accuracy with which a user could choose an element and the difficulty with which change could be effected to a constituent, respectively.
  • Transitioning between various states indicated continuous or discrete behavior while a system’s communication for all available actions and its consequences were measured by clear labels or no labels at all.
  • Behavioral consistency was measured through an element’s confirmation to establish patterns, whether internal or external to the system.

Finally, the researchers construed prototypes for each of this interactivity attributes to embody two extremes and contained all of them into measurable user experiences.


The core components for designing and structuring the application’s front end are UI and UX Development. These not only improve the intractability but also enhance the presentation and usability of the application. Angular JS and React JS are used to implement exciting features within the application. A powerful and stable framework that helps in connecting the UI to the server is developed with the help of React JS and Angular JS along with Node JS runtime and Mongo DB.

Proven essentially for business growth:

The UI/UX design and development play an important role in the success of a business and a brand because it mainly focuses on the users’ pleasure and satisfaction. To build the brand value and reputation of the business, it is extremely important to emphasize on user approval. UI/UX design services have been extremely crucial as far as grabbing the consumers’ attention is concerned, which in turn, translates to revenue from the company’s products. The responsibility of navigating potential customers to their predetermined target efficiently lies with the UI/UX developers. That is why UI/UX design today is a significant part of web development.