Top 10 Social Media Tools

1. Buffer

It is a software application for the web and mobile, designed and developed to manage all your social media accounts in one place. It allows the user to schedule their posts for Twitter, Facebook, Instagram, LinkedIn, and other Social Media as well. We can analyze their results and engage with their community. You can easily install a browser extension and instantly share any image you come across on a webpage to your social media platform. Using Buffer by just entering the URL of your favorite blog, you can instantly create a huge list of tweets from that blog.

2. BuzzSumo

It is a famous social media research and monitoring tool. It has various functionalities which include – finding the most shared content on social media platforms, competitors, and influencers related to a particular topic or keyword. From there you can gain ideas on what type of blogs and what topics you can write a blog to generate traffic. The best part in BuzzSumo is that it also shows who has shared that content and you can try reaching those influencers to promote your brand and products too.

3. Facebook Audience Insights

If you are into big audiences, then this is definitely for you. Facebook Audience Insights gives you information about three types of people – people who liked your Page, people on Facebook and your Custom Audience. You can easily figure out what are the interests, behaviors, and demographics of your target customers. Facebook Audience Insights tells you about everything you’d want to know like job titles, education level, lifestyle, location, household information, purchasing behavior, and much more. Understanding more about your target customer you can craft more engaging contents.

4. Brand24

Brand24 is a powerful tool for those who want to dive deep into social media monitoring. Other than major social media platforms, it also features monitoring of blogs, forums, and third-party websites for mentions of your brand. The dashboard of Brand24 displays every person who has mentioned your brand name on social media. You can easily respond to such comments and mentions on all your social media directly from here. You can also watch over your competitor’s actions on social media and make use of it for gaining potential customers.

5. Facebook Messenger

Social media has become the most common medium of communication and customers are actually talking to companies through them. Here we are talking about customers who are willing to buy the products or services you sell. Facebook has done a very good job of empowering the business owner to communicate with their customers and clients and directly. Also, there are several messenger bots that are available in the market that can help you lend more basic support and help in solving most common support queries.

6. Canva

Canva is a web-based graphic design tool which uses a drag-and-drop format and provides access to over millions of high-quality photographs, graphics, and fonts. It is very helpful for non-designers as well as professional designers. It helps them to create impressive visual contents for social media posts that can help you tell the story of your post and content. Also, contents with graphical images receive 23% more clicks than non-visual contents.

7. Bit.ly

Bit.ly is the most commonly used tool for URL shortening and link management. It is a must-have tool for every business who wishes to reach their customers through social media. The platform does more than just shortening links. The links generated using this tool can be used to track and measure performance from your campaigns. Thus you can easily learn which channels or posts are performing well and brings more traffic.

8. Pocket

Pocket is a popular bookmarking tool previously known as Read it Later, has both mobile as well as web applications to manage a reading list of articles from the internet. Whenever you find an interesting stuff across the internet, save it to Pocket, get back to work, and then you can read it all later. Added to this it also has a feature to share your favorite blog or post directly to popular social media platforms like Twitter and Facebook. It also supports Buffer integration too, so that you can share directly to all the social media platforms in just a click.

9. Snapchat

Snapchat is a globally used multimedia messaging app which is not the most trackable social media platform. It is exceptionally good for engaging with your audience. You can give an opportunity for your followers to look behind the scenes at your company or personal life. The views are the only metric that decides your reach in here, so you have to be creative in order to climb it up.

10. Evernote

Initially, Evernote was a mobile application designed for taking notes, organizing task lists and archiving. You can either make use of the web or mobile app to create notes that can be in the form of text, images, site links, voice memo or handwritten note. A content that tells the story is a key to every successful social media strategy. You can organize your notes into a notebook, tagged, annotated, searched and exported.

At InteractiveUX we offer Social Media Optimization Services for all industries including SMBs and Large Enterprises at a much affordable cost. Our services are completely scalable and cost-effective. We combine well established SMO best practices with your business goals to ensure that you get the best of what social media has to offer and provide a valuable return on your investment.

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