The 4 C’s of Effective Content Marketing Strategy

Content Marketing involves the creation and sharing of valuable, relevant and consistent content such as videos, blogs and social media posts that are intended to stimulate interest in its products and services. It is meant for a targeted group of online audiences who can be converted into a customer of your business later on.

Content marketing is mostly used by businesses for the following reasons:

* Attract user’s attention and generate new leads

* Expanding the customer base

* To increase the online sales of the products

* Creates a brand awareness and credibility

* Engaging an online community of users

Many advanced content marketing strategies are available that help a business gain more online customers. But, you need to have a strong foundation with the basics to make use of it. Here are the 4 C’s that you must know for effective content marketing.

  1. Create
  2. Captive
  3. Community
  4. Convert

Asking “Why?” to these 4 principles will help you find success with your content marketing strategy online.

1. Create

The first and foremost principle of content marketing is to create original contents. Create high quality and engaging contents, on a consistent basis for your business.

2. Captive

The content we create must captivate our online audience’s attention and build towards the brand. Adding rich media contents such as images, audios, and videos, attract the attention of your audience.

3. Community

Building a community of followers is vital to the long-term success of your content marketing strategy. Unless you build a community, the attention you grabbed will be taken away so quickly.

4. Convert

Never forget why you are creating this content in the first place. If you follow the other 3 c’s correctly, it builds trust with your audience which will eventually get them converted into your customer.

Thus focusing on these 4 C’s of content marketing strategy you can create, captivate, build a community and convert your audiences in everlasting customers for your products.

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