How to find the right keyword for you? – Top 5 Keyword Research Tools

Identifying potential keywords that can drive user traffic to your website can be a challenging task. But this process can be simplified with the help of plenty of tools available on the market today. You can make use of these tools to find the best preferable keywords for your business. Here are the top 5 of those tools that can help you with your keyword research.

1. Google Keyword Planner

The Keyword Planner is a keyword search tool by Google Inc which is available for AdWords users. It is a completely free tool that can be used by every advertiser running ad campaigns using Google AdWords platform. It is a simple and extremely helpful keyword search and analysis tool. By making use of this tool, you can find new keywords; identify potential keywords, average search volume of each keyword for a month, and competitor data for every keyword in your list.


Keyword Tool is another popular option for finding long-tail keywords. It offers keywords suggestions based on Google’s Autocomplete data. They provide a free trial version, where you can have an overview of its features. The pro version costs you a little money which unlocks a whole lot of features. Enter a keyword into its search, and it will display you a list of potential long-tail keywords based on user search data. The average monthly search volume and competitor data are only available for the paid users.

3. SEMrush

SEMrush is one among the most preferred keyword and SEO tools available for competitor research. Just enter a competitor’s URL in the search bar and click enter, now it will provide you with a list of keywords they rank for, as well as their position in the results page. Even they can display you some of the ad campaigns they do run on various ad platforms and social media. This tool is also a paid service, but every single penny spent on it is worth when put to proper use.

4. Moz

The Moz Keyword tool offers an in-depth analysis of keywords you pick. Searching for one of your focus keywords in Moz will give you the complete info on the keyword search volume, difficulty, opportunity, and cost. It also provides you with SERP analysis and a list of related keyword suggestions. Moz is also a premium tool and is best preferred if you are looking for more details about your keywords and their variations.

5. Ahrefs

Ahrefs is the most popular backlink analysis tool that can be used for your competitor research also. You can search for your competitor’s URL, then click on “Organic keywords” to see a list of keywords the site ranks for, the position of them in search results and the CPC spent for each keyword too. Identify the potential keywords that you can target on your ads based on your competitor’s search terms with much ease.