Top 5 Mistakes in E-Commerce Website Development

In today’s world, E-commerce drives marketing as much as in-store commerce does. With every passing year, e-commerce carves out a larger section of customers than in-store shopping. E-commerce is being followed by brands and several large e-commerce websites as well. It depends on the marketer or the brand on which method they would like to follow.

In ecommerce, it is no longer about finding the right product or getting a product for a great price. Customers also look for a great shopping experience. If your ecommerce website does not offer a great shopping experience, you will not be successful. It doesn’t matter how good your products are or even if you are offering products for the lowest price, you simply won’t the customers to buy your products.

This is because of some of the most common mistakes made during development of your e-commerce website. We have listed some of most common mistakes here so that you won’t commit the same mistakes while developing your ecommerce website.

1. Choosing an Irrelevant ecommerce platform:

With the advent of e-commerce there are several platforms available for you to create a store front in your already existing website. If you are looking at creating a new ecommerce website, there are several platforms that allow you to do that as well. Among the best ecommerce platforms available are Magento, Opencart, OScommerce, Woocommerce, Prestashop, and Zen Cart.

Each of these platforms have their own advantages and it depends on your requirements. Some are good for a certain types of products, some of good at handling large traffic. Some are cheap and others expensive but there are several factors you should consider before choosing the platform. For more information about selecting the right ecommerce platforms, you can browse through our blog.

2. Lack of Strategy:

Any good marketer or a CEO will know that none of your efforts would work without a proper strategy. Ecommerce is no different and requires a complete strategy before you even start developing a website. There are several areas where you could look at before defining your ecommerce strategy. Some of the areas are identifying your market and buyers, customer feedback about how they would like to use ecommerce options to purchase your products, delivery and supply chain management, social media integration, back up and ease of access among other things.

3. Ignoring Mobile:

The importance of mobile phones and mobility options are constantly on the rise. Mobile responsiveness is one of the most important factors in the success of your ecommerce website. Statics show that a major chunk of all e-commerce sales happens on the mobile platform. Every ecommerce site should be mobile responsive and you should ensure that all your pages respond appropriately to mobile devices. Over 3 quarters of online shoppers express that the “look and feel” of a website is important to make a purchase. Owing to the importance of mobile in ecommerce, many brands are shifting to mobile first strategies. If you are not ready to take this approach, you must make sure that the responsiveness of your website is impeccable. If your website is not responsive, you will be losing out on a major section of your customers.

4. Trust:

In ecommerce where customers are not able to view your products for real, trust plays an important role in conversions. Many large e-commerce companies who have implemented millions of dollars on their site fail because there don’t assure or reassure their customers adequately. You can improve the trust of your website by adding a number of elements including a privacy policy, terms of use, SSL certificate, and a refund and exchange policy.

Another easy way improve trust of your customers is utilizing visuals better. Customers like to look the product they are buying from all angles. Including video in your product page design could boost sales a great deal. Sometimes adding videos to your ecommerce site would not be practical as it takes up too much space. In that case, you can replace videos with 360 degree views to keep your customers engaged.

5. Payment Options:

What good is your e-commerce website if your customers are not able to pay for the products? It is of primary importance to give your customers as many payment options as possible. Giving your customers more options in payment also becomes a competitive advantage. You can also add payment options like PayPal, Google Wallet, AmazonPay and other digital wallets to ensure that you encompass all the payment options even if they are not directly integrated with your website. The more payment options you have, it is more likely for your customers to make purchases on your website.

From our experience, these are the most common mistakes committed by companies while developing e-commerce website. At InteractiveUX, we have created numerous e-commerce website for several brands across all platforms. With over 15 years of experience, expert e-commerce developers at InterativeUX could help in creating the perfect e-commerce website at every step of the way.

We also help you set up delivery, inventory management, and customer support among other things to ensure your website is successful.

For best in class e-commerce website development services, contact InteractiveUX today.

Jit Goel ( President/CEO ) / Obed Joshua ( Content Marketing /Digital Marketing Specialist )