Why Hire a Social Media Optimization Professional?
There are many reasons why businesses need social media optimization. We have already established why it is required in a previous blog here. Social media optimization is vital for businesses to get a recognizable digital presence, reach new customers, establish thought leadership, advertising, and to enhance your SEO efforts. Through this blog, we are addressing people who question why they should hire a professional agency or a SMO professional when they could manage their Social Media Profiles on their own.
One of the most important reasons why you need to hire somebody for SMO is to do it professionally. There are many things a dedicated SMO professional or an agency could help you with, instead of meddling around on your own.
Here are 5 important aspects of SMO a professional could do for your business to answer why should hire one.
1. A SMO Strategy:
When you are starting to make posts on your own, you don’t have an idea about what your customers would actually need. Supposing you are a restaurant, you just can’t keeping posting pictures of your food and highlight your menu expecting your customers to be interested. A professional would analyze your audience and your business requirements and create a comprehensive SMO strategy that would not just satisfy your business need but also keep your audience engaged and interested in your business.
2. Create Great Conversations:
Social media, especially twitter is all about great conversations and connecting with your customers. When you have an event coming up or a new product that is about to be released, you can let your customers on social media know it first. This would create a buzz and hype online even before your product is launched and in case of an event, draw new audience to it.
When you are a business or an organization, you should establish a regular presence on social media to get recognized. But the problem is you would not know when to make your post how many to post in a given period of time. With a strategy and audience analysis a SMO professional would know the exact number of posts and at what time to reach most number of people. Regularity would also present to your audience that you are taking social media seriously and they could connect with you through it.
4. Provide Customer Support:
When you are handling social media on your own, there are only a certain number of things you can do apart from handling your business. When customers try to connect with you through social media, you should be responsive and timely. Hiring an agency or a professional would enable you to stay live with your customers at all times. They would able to reach you and an SMO professional communicate with you appropriately and provide the customer with appropriate responses. This will enhance your customer support. Statistics show customers like to engage with businesses on social media rather than telephoning. Making sure you are available to your customers will increase your trust and brand value.
5. Handle Advertising Campaigns:
Social Media Adverting takes up a huge portion of the digital market. Social media advertising including all platforms holds a larger percentage than search marketing. This implies how big social advertising is. A SMO professional would be able device and execute advertising campaigns through strategy and research. This will leverage Social Media’s advantage to the maximum providing you with a greater return on investment.
The problem with small businesses however is that they couldn’t afford to hire an entire social media optimization team to handle the different aspects it requires. That is why InteractiveUX offers Social Media Optimization Services for all industries including SMBs and Large Enterprises. We provide turn-key SMO Services catering all your needs.
Our services are completely scalable and cost effective. We at InteractiveUX combine well established SMO best practices with your business goals to ensure that you get the best of what social media has to offer and provide a valuable return on your investment.