Why Should you Choose a Professional for SEO?

If you have a website for your business, it is mandatory that it is ranked within the first two Search Engine Landing Pages. There is no denying that there are many ways to bring visitors to your website including social media postings, social advertising, and PPC search campaigns. However as you yourself do, many of your customers also search for products and services on search engines. This is makes it important for you to be present in organic search results as well.

You can be present on organic search results only through SEO. In today’s small businesses, a single person dons many roles. Information about how SEO works is widely found online, many entrepreneurs in Small Businesses they could handle SEO on their own with the free information found online. But there are many aspects of SEO that are not given attention online because it would disturb marketing efforts. For an example, many agencies claim then can get you to the top of the SERP within a month. While it may work for low ranking keywords, your traffic may not have seen an increase. This is because in a bare minimum, a proper comprehensive SEO strategy requires at least 6 months time to be implemented with effect.

Misconceptions like this lead numerous business decision makers to believe SEO doesn’t require professional help, here are few reasons to change the notion and drive home the importance of hiring a professional for SEO.

1. Time Frame

SEO simply cannot be implemented for a website in quick time like search ads or other forms of paid digital marketing. Organic SEO is labor intrinsic and requires a proper time frame and dedicated effort to provide expected results. This is simply not possible for somebody who does not specialize in SEO exclusively as they just wouldn’t find the time required to provide dedicated work to improve SEO rankings.

2. A good site without results

Developing a good website with relevant, unique, and engaging content could be an expensive affair. However, if you are still not getting the number of relevant visitors to your site, then you have clearly got your SEO strategy wrong. If you don’t have professional SEO expertise, then you won’t be able to find what has gone wrong with your website. A professional would be to conduct an SEO audit and optimize the efforts in the right path to drive results.

3. Doing it the right way

When you come across people promising you search engine results in quick time, then there’s good reason why you should stay away from them because they are most probably following black-hat SEO tactics. To learn more about Black-hat SEO and how it could get your site banned, read here. Black-Hat SEO can certainly get your website banned by Google and removed from the index. This is why you should be careful while choosing professional for your company’s SEO. Find out if they are offering a comprehensive SEO strategy or just results.

4. Staying Updated

Like every aspect of digital marketing, the trends and best practices in business keep evolving and is doing so at a rapid pace. Even for professionals who are dedicated in performing SEO activity it is quite difficult to keep themselves updated. So, it is totally impossible if you are thinking you can perform SEO on your based on your online knowledge. Professionals get to interact with other experts to learn more strategies and best practices that are tried and tested. Most of all professional SEO experts are paid to keep themselves up to date with the latest trends in the trade.

5. Better than SEO software

Many believe that purchasing an SEO tool or software will help them be at the top of the SERP. This could be another expensive mistake that many businesses make. Because, even if you have a SEO software, you still need an SEO professional to understand that statistics and insight it shows and also invest time to undertake all the suggestions the software makes to get your SEO performing. Moreover, some of this software requires monthly subscription which on average comes up to almost $2000 annually. Instead, you could just hire an SEO professional or an agency to take care of all tasks and save money.

Choosing the right professional

Finding the right SEO professional or an SEO agency is not as easy as it may seem because, for a generalist, it is difficult to know the minor intricacies of SEO to look beyond results. However, choosing an SEO professional is your task and you can achieve this by asking the following questions.

  • Do they follow Black Hat or White Hat tactics?
  • Do they have a portfolio of their previous projects?
  • How much do they cost and does it fit your budget?
  • What is their timeline and does it fit with yours?
  • How reliable are they and how good is their customer support?

When you have the right answers to these questions, you can go ahead and hire them for a period of 6 months to 1 year and see the results from there and analyze. If you still have doubts about your judgmental skills, you can simply choose to work with a well established SEO agency like InteractiveUX. With over a decade of experience, InteractiveUX is among the top digital marketing agencies in New Jersey. Get in touch with InteractiveUX right away to get your website on top of the SERP.

Jit Goel ( President/CEO ) / Obed Joshua ( Content Marketing /Digital Marketing Specialist )